About this programme
As retail customer touchpoints blur between online platforms and brick-and-mortar stores, unified strategies are required to remain competitive. This briefing offers retail leads a clear roadmap for aligning physical store operations with digital commerce.
What participants will gain
- Gain strategic insights into emerging omnichannel retail consumer behaviors.
- Discover tactics to connect digital platforms with physical store customer journeys.
How it's delivered
Interactive and hands-on: discussion, simulations and practical exercises rather than passive lectures, in English or Bahasa Melayu. The programme can be tailored with examples from your industry.