Consultative Conversations: Uncovering Hidden Customer Needs

Modern customers expect service representatives to act as knowledgeable advisors rather than transactional order-takers.

Theme Customer ServiceFormat 2 Days (16 Hrs)HRD Corp ClaimableLanguage BM / EN

About this programme

Modern customers expect service representatives to act as knowledgeable advisors rather than transactional order-takers. Utilizing consultative interviewing techniques, this program equips service personnel to ask precise, value-driven questions that uncover unspoken customer needs. Staff learn how to guide conversations, recommend relevant solutions naturally, and build high-trust relationships that enhance customer satisfaction and open up additional sales opportunities.

What participants will gain

  • Master consultative questioning techniques to uncover deeper customer needs.
  • Transition from transactional order-taking to trusted solution advisory.
  • Recommend relevant products and services seamlessly based on customer insights.
  • Build long-term account trust and brand credibility through value-led conversations.

How it's delivered

Interactive and hands-on: discussion, simulations and practical exercises rather than passive lectures, in English or Bahasa Melayu. The programme can be tailored with examples from your industry.

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